How did your journey in the attachment industry begin?
I started in the industry in 1992, working for a well-known German attachment company for 27 years. With a background in international business management, my initial task was to expand that company’s global reach. Later, I served as Sales Director for a global Italian attachment group before joining TVH to grow the CAM attachments brand.
What is your specific role within the TVH group?
I am part of a three-person team managing the "Forks, Attachments, Upright and Boom" category. While we collaborate on planning and execution, my primary focus is supporting the sales organisation. I support them with my technical and commercial knowledge and help them understand the customer’s requirements. Together, we configure the optimal handling solutions for complex customer applications.